Sartorial Sounds by Street Etiquette (Directed and Shot by Jarrett Woo)
I’m a big fan of Street Etiquette, I was hooked way back in 2010. It is owned by renowned ivy-street-inspired style duo New Yorkers, Joshua Kissi and Travis Gumbs. At first you might think it’s just another men’s style blog but when you start to read on the well-written paragraphs, you will start to understand that they have this deeper passion for it.
I am well aware that to those other people who does not really give a crap to style or fashion, saying that there is something deeper than just the facade, comes off as a waste of time. I would not argue with them, because maybe for those who are drowned in the culture, other things such as technology, cars, food, etc. is not as important too. Let’s just say I appreciate almost everything (almost), and I give respect to all things and people. So please also bare with me when I say, ‘there is, definitely, something deeper to them than just wearing their clothes differently’.
To get a better idea of who they are and what they do, check out their website. You may or may not like it, but in my opinion, at least it is something very different and thought-provoking than your usual fashion blog.
It is a 13-minute film that features Jesse Boykins III, Mara Hruby, Joekenneth Museau, Joshua Bennett, Theo Martins, Melo-X and Rinaldy Alvarez plus Travis and Joshua talking about style, passion, culture, music and ‘cool’ as to how they perceive it. What is very interesting is the color and vibrance of their personal principles. They may not be as successful as Justin Bieber, as omnipresent as Kanye West or as rich as Jay-Z to be that influential, but what they have are unique mindsets and ideas that anyone can adopt and reject, whichever applies to a person best. The whole idea is to bring these creative and artistic people in one space, and from that space provoke them to channel their energy and thought through conversations, music and visual-stimulation, that will then be documented by the lenses. I don’t know, but I really find this video inspiring and influential in so many ways. Actually the two out of the numerous favorite lines of mine in the video are of Joshua Bennett and Rinaldy Alvarez.
“Everybody’s smart, but we just don’t value every intelligence the same way.” - Joshua Bennett
“Happiness is not just one thing, it can be found in so many ways. People get stuck and just stay in one path, when there’s like infinite ways to reach your destination.” - Rinaldy Alvarez
By the way, you can download their song and also check their post about the video here.
Find your cool, be influenced and draw yourself from there.