Sometimes, as much as I want to always share to you stories about Chief, I’m too busy to do so. Writing is not an easy job, and every time I do make a post, I make sure I make sense. I do make sense, right? So in times where I can’t be in front of the laptop that long enough to create a blog post but I have something to share to you guys, Instagram is there to help. Actually, more than just a substitute tool to brand updates, our instagram profile is the house to previews/teasers and behind-the-scenes photos of almost everything about the brand that, most likely, I won’t post here in the blog. As proof, if you followed us already, you’ll see some photos of our pieces for our Fall 2012 collection there, which you won’t see anywhere else. (See the photo above) More teasers and sneak peeks to come!